How Do Storefront Glass Doors Attract Customers?

Presenting an attractive storefront is key to attracting customers. From a customer’s perspective, the initial appearance of a store is one of the most highly contributing factors as to whether the customer will even choose to enter the store, let alone spend money there. If the store appears closed off or otherwise is uninviting or off-putting in any way, the customer will be far less likely to enter or do business there. It’s hard to take a business seriously when the business appears shoddy or poorly maintained. Plus, if a customer can’t see the items available for sale, the customer may not take the extra time to step inside to see what the business has to offer. Storefront doors can make or break a business’s foot traffic and resulting revenue. 

How storefront glass doors can help your business attract customers: 

Storefront glass doors will welcome customers to your business. Customers who are already planning to shop at your store may be willing to open a wooden door, but most savvy business owners know that impulse shoppers can carry with them an important revenue stream that is worth investing in, in order to court those shoppers and gain their trust, interest, and business. Storefront glass doors offer a literal sense of transparency that can help your business stand out in a crowded shopping area and attract customers who may not have been planning to shop at your business specifically. Storefront glass doors can also help shoppers feel safer while they are shopping inside your business, because they can clearly see what’s going on outside and who else may be entering and exiting your establishment. 

Storefront glass doors allow more natural light into your business, helping everyone (and everything–including your products) look and feel their best. Countless scientific studies have proven that increased exposure to natural light boosts morale and feelings of well-being and contentment. Artificial lighting, on the other hand, is known to cause headaches and fatigue. It also can make your space feel smaller and more crowded, whereas natural light can add a sense of spaciousness to stores of any size. When the mood and energy levels of all parties involved in a business setting, including both customers and employees, then you’ll likely have a higher rate of revenue generation. Employees who are happier and more energetic are likely to help customers with greater ease, and customers who are in a better mood are equally more likely to spend more money. Plus, natural light will help showcase the items available in your store to their best advantage. All of these factors combine to support the success and sustainability of your business. 

Storefront glass doors are likely to increase foot traffic. As noted above, a wooden or metal door may not deter a dedicated shopper, but an impulse shopper may wander off if they can’t see what is in your store. 

Hiegel Glass can help you upgrade your storefront’s glass doors. Call us today!